Get In Front of Your Ideal Audience With Paid Ads
Unfortunately when it comes to websites and content on the web, “if you build it they will come” only applies to Kevin Costner and building baseball fields. While SEO (search engine optimization) and organic growth is an essential part of building in the digital space, it’s a long-term strategy that can take a while for results to come to fruition.
That’s where PPC (pay per click), SEM (search engine marketing), Social Media ads, and whatever other terminology you want to classify it as, comes in to play. PPC can be a standalone strategy to support an already strong organic presence, or it can be a primary source of traffic while waiting for organic results to get ranking.
Paid ads allow you to craft ads specific to target audiences with a variety of attributes such as location, interests, demographics, etc. With PPC, you only pay when someone clicks on your ad, and when crafted strategically and marketed to the right audiences, can lead to significant ROI and quality leads flowing in consistently.
Why PPC Matters
- PPC was ranked as one of the top 3 best channels for high volume leads
- On average PPC ads have a click through rate of 11.38%
- 33% of users click on a PPC ad because it directly answers their search query
- 89% of traffic generated from Google Ads is not replaced by organic clicks when ads are paused
- 83% of B2B marketers ranked social media ads as the second most successful strategy to drive leads
- 37% of users find social media as the most influential factor when finding or shopping for a product
- Ads can increase brand awareness by 80%
- 93% of Americans use the web to find local businesses
- Customers are up to 70% more likely to buy a product when they are remarketed to
- On average, small businesses invest an average of $10,000/month on paid search marketing
FULL SERVICE
Our PPC services are all-inclusive and strategies are custom to fit your needs
- Keyword Research
- Existing Campaign Audits
- Campaign Creation
- A/B Testing
- Ad Copy Creation
- Local Search Ads
- Display/Video
- Remarketing
CUSTOMER SATISFACTION
We treat our customers like partners and see ourselves as an extension of your team
- No Binding Contracts
- Affordable Retainers
- Reliable Communication
- Monthly Reporting
We Get Results.
Keyword Research
Proper keyword research is essential for any successful Paid Search campaign.
We’ll identify the proper search terms and phrases to target to bring you qualified searchers ready to convert, as well as identify negative keywords, terms that we want to make sure ads don’t get served for to eliminate any one that may not qualify as a lead based on the intent of phrasing and the search.
When it comes to paid search, quality > quantity.
Paid Search Campaigns
Setting up paid search campaigns can be a science. There are various ways to structure campaigns depending on various keyword topics, audiences, goals, etc.
Whether you’ve got an existing campaign setup by you or someone else, or need campaigns created from the ground up, we’ll dig in and optimize your ad groups, ad sets, keywords, and more to get the most out of the data coming in.
Ad Copy Creation
Having quality content is one of the most important factors when it comes to performing well organically. Google and their machine learning technologies have gotten progressively better at understanding context and intent for searches, and having relevant content that meets a users needs based on intent is essential.
We’ll create content, or revamp existing content using various data and research to craft quality information that will help users find what they’re searching, drive more traffic, and add credibility to your company.
Local Search Ads (LSA)
If you have a local brick and mortar location, or provide services to customers in a certain service area, local search ads could be a game changer for you.
Google often bases local searches on a users current location and serves map results first and foremost showing companies nearby. If you don’t have a location in that area or show up for that service area, you can run Local Search Ads to show up in the map results for areas you’re not performing organically, leading to more calls and inquiries.
A/B Testing
We’ll measure performance and use split testing to find the best performing ads and copy, and constantly tweak various aspects of campaigns in order to optimize campaign performance.
Once winning ads are discovered, campaigns can be scaled to produce more leads for you to close.
Display/Video/Remarketing
Run visual ads with display banner ads on relevant websites, or advertise on Youtube with pre-roll video ads.
Similar to pay per click, you only get charged for video ads if a user watches a set amount of the video without skipping. If you really want to get aggressive in your campaign, you can even run pre-roll ads before competitor videos.
Remarketing can be a great strategy to capture customers who weren’t ready to pull the trigger the first time. Stay fresh in their mind by serving ads to users who visited the site but did not convert, and if nothing else remarketing can build brand awareness for future user needs.